FAQs
A few things you may want to know before we work together.
What kind of creative work does Studio Lily Kate take on?
We are a Full-service creative studio working across; brand strategy, visual identity, creative direction, packaging, illustration, textile and surface pattern design, campaigns, digital content, print collateral, signage and wider brand roll-out.
Some clients come to us for a complete brand transformation. Others need a focused creative project, such as packaging, custom illustration, uniforms, a textile collection or a campaign. Every project starts with understanding what your business needs and where our studio can add the most value.
Do you work with clients globally?
Yes. Studio Lily Kate is a creative studio working with clients worldwide.
We regularly collaborate remotely with founders, businesses and organisations across multiple countries. We plan meetings, presentations and feedback around different time zones, so your location does not need to limit our ability to work together.
What industries do you work with?
Our experience spans everything from retail, tourism, hospitality, food and beverage, FMCG, fashion, beauty, lifestyle, cultural organisations, government, public-sector projects and not-for-profit organisations.
We do not limit the studio to one category. We look for clients who value original thinking, strong creative direction and design that gives their business a distinct place in the market.
Who will I work with?
You will work directly with Lily Vallance, Founder and Creative Director of Studio Lily Kate.
Lily leads the strategy, creative direction and overall quality of every project. Depending on what your project requires, the studio may also bring in trusted specialists across design, copywriting, web development, content and production.
Your proposal will make it clear who is involved and what each person will contribute to your project.
What does your pricing look like?
Every project is quoted individually because the scope, complexity, deliverables and intended use of the work can vary significantly.
We generally price defined projects as a complete package. Ongoing, evolving or additional work may be charged at an hourly or day rate.
Before you commit, your proposal will clearly outline:
The project scope
The agreed deliverables
The creative process
The estimated timeframe
Your investment
The payment schedule
Anything not included in the quote
How do I receive a quote?
Begin by completing our project enquiry form with as much information as you can about your business, what you need and any important launch dates or deadlines.
We will review your enquiry and may arrange a consultation call to discuss the project in more depth. Once we understand the scope, we will prepare a tailored proposal outlining our recommended approach, deliverables, investment and timeframe.
Submitting an enquiry does not commit you to proceeding.
What does the design process look like?
The exact process depends on your project, but most Studio Lily Kate projects follow these stages:
Enquiry and consultation
We learn about your business, your goals, your audience and what you need designed.
Proposal and planning
We prepare a tailored proposal setting out the scope, deliverables, investment and expected timeline.
Booking and onboarding
Once you approve the proposal, we provide your service agreement, booking invoice and personalised client portal. Your booking is confirmed once the required documents and initial payment have been received.
Strategy and creative development
We explore the strategic and visual direction of your project before developing the agreed concepts and design system.
Presentation and refinement
We present the work with the thinking behind it. You provide consolidated feedback through your client portal, and we complete the agreed revision rounds.
Sign-off and delivery
Once the work is approved and your final balance has been paid, we prepare and deliver the agreed final files and supporting resources.
What is included in a brand identity project?
Every brand project is shaped around the needs of the business.
A complete brand identity will commonly include:
Primary logo
Secondary logo variations
Brand marks
Colour palette
Typography styling
Image direction
Supporting patterns or illustrations
Brand guidelines
Your business may also need additional deliverables such as packaging, menus, signage, social media templates, stationery, uniforms, website graphics, launch collateral or campaign assets.
We will recommend the elements needed to create a useful and cohesive brand system rather than adding deliverables that do not serve a clear purpose.
Can I commission one service without completing a full rebrand?
Yes. We take on selected standalone projects where they suit the studio’s skills and availability.
These may include illustration, textile design, surface patterns, packaging, art direction, creative campaigns, uniforms, print collateral and brand extensions.
Where a project relies heavily on an existing identity, we will first assess whether the current brand gives us a strong enough foundation to create effective new work.
Do you provide brand strategy as well as visual design?
Yes. Strategy forms an important part of our brand identity work.
Depending on your project, this may include your positioning, audience, brand values, market context, key messaging, creative direction and the ideas that will guide the visual identity.
We will outline the exact level of strategy included in your proposal.
Do you write copy or develop websites?
We can include brand messaging, copy direction, website art direction and digital design within a wider project.
Where specialist copywriting or website development is required, we can collaborate with our trusted creative partners or work alongside your preferred team. Your proposal will clearly state whether copywriting, development, hosting or technical implementation is included.
How long will my project take?
The timeframe depends on the size of the project, the number of deliverables, stakeholder availability and how quickly feedback and approvals are provided.
We will give you an expected schedule in your proposal and outline key stages in your client portal once the project begins.
Availability changes throughout the year, so we recommend enquiring as early as possible when your work needs to align with a launch, event, production run or opening date.
How do feedback and revisions work?
Your proposal and service agreement will state how many revision rounds are included.
We ask you to gather feedback from all relevant decision-makers and submit one clear, consolidated response through your client portal. This helps protect the agreed timeline and prevents conflicting feedback.
Additional revisions, new directions or work beyond the agreed scope can usually be added at an additional cost.
Do you offer payment plans?
Yes. We offer staged payment options based on the value and duration of the project.
An initial booking payment secures your place in our design calendar. The remaining balance is then divided across one or more agreed project milestones.
Your proposal will confirm the payment structure, due dates and any conditions relating to the release of final work.
Are printing, manufacturing and development costs included?
Only when your proposal specifically includes them.
Design fees do not automatically include printing, website development, production, manufacturing, photography, stock imagery, font licences, software, samples, freight or other third-party supplier costs.
We can help source quotes, brief suppliers and provide production support where required. Any additional costs will be discussed with you before they are approved.
What files will I receive?
The files you receive will depend on the project and the agreed deliverables.
For brand identity work, this will usually include a practical range of print and digital formats, along with your brand guidelines and any other agreed resources.
Editable working files, font files, raw concepts and source materials are not automatically included unless your proposal expressly states otherwise. Some assets may also remain subject to third-party licence conditions.
Will I own the finished design?
Your service agreement will clearly explain the ownership or licence included with your project.
The rights granted may differ between brand identities, illustration, packaging, textile design, campaigns and licensed creative work. Usage can also affect pricing, particularly where artwork will be reproduced commercially across products, markets or an extended period.
The agreed rights take effect once all project invoices have been paid in full.
Can you continue supporting us after the initial project?
Yes. Many of our client relationships continue well beyond the original project.
We can support your brand with new collateral, packaging, campaigns, illustration, digital content, seasonal work and wider roll-out. We also offer ongoing creative retainers to selected clients who need regular access to the studio.
Do you take on pro bono or discounted work?
We occasionally support community, cultural or not-for-profit initiatives that closely align with the studio’s values.
We can only accept a limited number of these projects, and we assess them individually based on impact, scope, timing and studio capacity.
Ready to discuss your project?
Tell us a little about what you are building and the creative support you need over on our enquiry form page.
We will review your enquiry and let you know whether Studio Lily Kate feels like the right fit.