Island Style Peanut Butter

BRANDING, PACKAGING & ART DIRECTION

I was approached to design the branding & launch of Island Style Peanut Butter - A Fijian made, family owned and operated peanut butter company. Working together with the founders I led the creative direction of their peanut butter branding & packaging. Working across their logo & submarks, brand patterns , illustrations, image direction and their range of packaging/labels for each variety of PnB offered. A brand inspired by the ‘real’ Fiji, home grown, a bit rough around the edges, & the down to earth Fijian culture we know and love. Using bright tropical island tones to bring to life this family owned & operated brand story, I absolutely loved working with the team at Island Style Peanut Butter to design their truly unique branding & packaging.