Tourism Fiji

ILLUSTRATION & ART DIRECTION

Collaborating with Havas and Tourism Fiji, I was asked to create a series of bag design illustrations for an anti-littering campaign targeting Fiji's locals. Our mascot, the Kasikasi, a Fijian hermit crab, embodies the message: "If you can't bin it, bag it." Using its shell as a bag, the Kasikasi prompts taking your litter with you. These bags serve as practical tools and symbols of environmental commitment. Our aim is to spark a cultural shift towards a cleaner, more sustainable Fiji, where every citizen actively preserves the natural beauty of their home.