In My Sundays

TEXTILE DESIGN + ILLUSTRATION + CREATIVE DIRECTION

For In My Sundays’ latest collections, we developed a growing series of original textile prints designed to feel playful, expressive and full of movement.

Each print began with the collection story, garment silhouettes and the way the artwork needed to move across fabric. From there, we built hand-drawn motifs, colour palettes and seamless repeats that could hold their own up close while still reading beautifully across a full garment.

The challenge was creating prints with energy and flow, without obvious breaks or awkward repetition. Every element was carefully layered and spaced to keep the artwork feeling natural, dynamic and considered once cut, sewn and worn.

Across the collection, the prints bring together bold colour, distinctive illustration and a sense of fun that feels true to the In My Sundays world. The result is a series of textile designs created to add personality, movement and visual impact across each release.